State of the Market
How to Monetize Data eBook
Written by Wayne Eckerson from Eckerson Group, this eBook provides a rationale and framework for monetizing data and explains the key success factors for developing the data-driven applications that are the backbone of any data monetization strategy. The eBook is geared to business and technical executives who want a concise guide to harnessing data for business gain.
Data is no longer a back room artifact guarded by the IT department.
It’s a critical business asset that many executives are eager to monetize.
In this Eckerson Group report, you’ll learn:
- How to profit from analytics
- Five strategies for monetizing data
- Ten steps to becoming a data driven organization
