Last year at Strata Hadoop World, New York City, we announced a joint offering with Cloudera called Customer Insights Solution, which is a Customer 360 solution leveraging our technologies to help companies derive tremendous value from their customer data. If you’re not familiar with Customer Insights or Customer 360, please visit our Customer Insights page.
In short, Customer Insights addresses three pain points that virtually every organization faces when trying to improve customer engagement: data silos, an incomplete understanding of customer behavior, and inconsistent metrics.
Once you have a handle on those barriers to customer engagement you can focus on:
Improving loyalty
Reducing churn
Increasing cross-sell and upsell
Enabling social interaction
Since this announcement, we’ve been getting tons of questions from our customers. So we decided to host a live panel discussion with some heavy hitters like the co-founder and CTO of Cloudera, Amr Awadallah, Jeremy Kayne from Bidtellect, and Nick Turner, formerly of MarkerStudy. Jeremy and Nick have implemented a Customer Insights Solution with Cloudera and Zoomdata, and shared their ideas, implementation techniques, challenges, and outcomes. A few weeks later, we had a follow up webinar with our partner Trace3, where we described technical details of the joint solution, presented a demo, and discussed the delivery model.
The panel discussion featured a diverse group of people from a variety of industries (healthcare, finance, telco, government) and roles (line of business, data analytics, data administrators, and consultants). This made for a lively conversation that also provided interesting survey results.
When asked, “What kind of customer data are you analyzing most?” The majority responded “Transaction/purchase data” (57.1%) followed by the second most popular option “Customer satisfaction and social” (45.7%)
