Diamonds. Cars. Houses. Everyone wants something of value. But the most important thing of value, may be right under your nose, your data. It’s everywhere and has infinite repercussions. It can change/influence your business strategy. But how do you maximize its value? Here are some ways you can get the most value from your data.
Money, Money, Money, Money
Wayne Eckerson, of the Eckerson Group, says that data, in some cases, is as valuable as the product, and sometimes even more valuable. He has created a five step maturity model, that explains how to monetize your data.